[SGX’s kopi-C] APAC Realty: Developing a Differentiated Edge
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Over the course of Marcus Chu’s 25-year-long career in the real estate marketing industry, one encounter remains etched in his memory – the sale of a four-room HDB flat in Bishan to a mother.
“That was my very first deal – the buyer was keen to relocate to be near her children’s school,” recalled the Chief Executive Officer of SGX-listed real estate services provider APAC Realty Ltd. “I worked hard to seal the transaction to the client’s satisfaction, and this resulted in follow-on and referral businesses from the client after that.”